When you write for business audiences, you are writing non-fiction. There is no speculation or editorializing in non-fiction content; things are simply as they are. Information that is factual, conclusive, or confronting is information that is not fiction. Your objective is to educate a person on a topic they ought to research more. Wiki page consultant speak in a direct, unambiguous, and uncomplicated manner like your mother taught you. Simple facts provide context and perspective for those who are trying to decide how to act or think about a problem.